- | Säker och effektiv tandblekning för hemmabruk


This page describes how your personal information is collected, used and shared when you visit or make a purchase from


When you visit the website, we automatically collect certain information about your device, including information about your browser, IP address, time zone and cookies that are installed on your device. When you browse the website, we also collect information about the individual web pages or products that you see, which websites or search terms referred you to the website and information about how you interact with the website. We refer to the automatically collected information as "Device Information".

We collect device information as follows:

- "Cookies" are data files that are placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, visit

- "Log files" track actions that occur on the website and collect data including your IP address, browser type, ISP, reference / exit pages and date / time stamps.

- "Web values", "tags" and "pixels" are electronic files used to record information about how you browse the website.

When you make a purchase or try to make a purchase via, we collect certain information from you, including your name, billing address, delivery address, payment information (including credit card number), e-mail address and telephone number. We refer to this information as "Order Information".
When we talk about "personal information" in this privacy policy, we are talking about both device information and order information. 


We use order information that we collect in general to fulfill all orders placed through the website. This includes processing your payment information, arranging for shipping and providing you with invoices and / or order confirmations). In addition, we use this order information to:
- Communicate with you;

- Store our orders for potential risk or fraud; and

- When you comply with the preferences you have shared with us, provide information or advertising regarding our products or services.

We use the device information we collect to help us avoid potential risks and fraud (especially your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with website and to assess the success of our marketing and advertising campaigns). 


We share your personal information with third parties to help us use your personal information, as described above.

For example, we use Shopify to run our online store - you can read more about how Shopify uses your personal information here:

We use Google Analytics to help us understand how our customers use the website - you can read more about how Google uses your personal information here: You can also opt out of Google Analytics here:

We use Trustpilot to collect customer reviews and publish them on both our and Trustpilot's website - you can read more about how Trustpilot uses your personal information here:

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a lawsuit, search warrant or other legal request for information we receive, or otherwise protect our rights.


As described above, we use your personal information to provide you with targeted ads or marketing that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative's ("NAI") training page at

You can opt out of targeted advertising by using the links below:

- Facebook:

- Google:

- Bing:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: 


Please note that we do not change our website's data collection and usage practices when we see a "do not track (DNT)" signal from your browser.


If you reside in Europe, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us via the contact information below.

In addition, if you reside in Europe, we note that we process your information to fulfill contracts we may have with you (for example, if you place an order through the Website), or otherwise pursue our legitimate business interests listed above. Also note that your information will be transmitted outside of Europe, including to Canada and the United States.


When you place an order via the website, we will keep your order information for 2 years then we delete this information.


We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.


The website is not intended for persons under the age of 18 without the consent of the guardian.


For more information about our privacy practices, if you have any questions or would like to file a complaint, please contact us via email at

EF 890508-XXXX

Tallvägen 1, 147 31 Tumba